Tone of voice

We’ve all seen that brands’ personalities and ethics are becoming more and more important to audiences. Tone of voice can be the difference between inspiring lasting brand love and loyalty, or prompting people to move on fast.

I 'll help you find, evolve, develop and implement a tone that establishes your values, grows your brand and inspires your audience.


work in practice - BBC The Space

The Space wanted their content to reflect who they are - a forward-facing, optimistic organisation that's excited about the future of the arts, and the power of technology to make that future even brighter. They were looking for an open, positive tone that stayed away from traditional 'arty' language, but also from gimmicky chattiness. So I created a style that's smart, grounded and enthusiastic, along with a ‘nuts and bolts’ tone of voice guide on how to use it.