COME ON -

Let's tell stories.

I'll make sure they can't take their ears off you. 

 
 
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Hello.


I'm Rachel. I'm a freelance copywriter, editor, and digital marketer, specialising in content strategy.

In other words, I'm a grammar geek with a runaway imagination.

I believe a great story can change habits, minds, even the whole world.  

They can also drive traffic, build brand loyalty, and get you more business.

If your organisation needs help finding its stories - or telling them - I can help.

More about me

My Work

Want to see some of the projects I've worked on? Head this way to my portfolio, or check out some of the results below.

 

45%

more website traffic

At Penguin Random House, I used clever content strategy to increase website visits by almost half.
Find out more

 

100k

happy book lovers

Taking a look at the words that visitors commonly searched for on Penguin.co.uk helped me make the site's top-performing piece of website content. Ever.

Find out more

 
 

46%

of minds changed

Almost half of the young people who saw my Swing The Vote content campaign for youth charity vInspired said it changed the way they thought about voting and politics.
Find out more

Blog

From writing tips and storytelling inspiration to the most interesting things I've seen and read lately - you'll find it all on my blog.

 

5 tips for writing like a human being

If you’re worried your business copy might leave readers thinking they’re the last survivor of a cyborg invasion, try these tactics out in your next blog, ad or article...

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need a big idea? ask a small question

"Creativity loves constraints.”  I used to think this couldn’t be more wrong. Surely all the best ideas come from ditching the rules and just letting your imagination run free? Well, actually, no...

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why intimacy is the key to writing for audio

What audio enthusiasts love is that, more than any other format, it makes us feel like we’re right back in our childhood bedrooms, listening to a story that’s just for us...

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how stories unlock empathy to inspire action

Humans are better at empathy than logic because, thankfully, it’s what we’re designed for. But our finest moments are when our emotional reactions move us to practical thought and action...

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Rachel is a brilliant copywriter, she really understands how brands work and she brings serious creativity to everything she does.

Phil newby, head of marketing, barbican centre