COME ON -
Let's tell stories.
I'll make sure they can't take their ears off you.
Hello.
I'm Rachel. I'm a freelance copywriter, editor, and communications consultant.
In other words, I'm a grammar geek with a runaway imagination.
I believe a great story can change habits, minds, even the whole world.
They can also drive traffic, build brand loyalty, and get you more business.
If your organisation needs help finding its stories - or telling them - I can help.
My Work
Want to see some of the projects I've worked on? Head this way to my portfolio, or check out some of the results below.
45%
more website traffic
At Penguin Random House, I used clever content strategy to increase website visits by almost half.
Find out more
100k
happy book lovers
Taking a look at the words that visitors commonly searched for on Penguin.co.uk helped me make the site's top-performing piece of website content. Ever.
46%
of minds changed
Almost half of the young people who saw my Swing The Vote content campaign for youth charity vInspired said it changed the way they thought about voting and politics.
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Blog
From writing tips and storytelling inspiration to the most interesting things I've seen and read lately - you'll find it all on my blog.
How to use content to actually sell stuff
I’m often asked how content marketing can be used to go beyond brand and profile-building and achieve tangible goals, like data capture and sales. This blog explains how to create content that does just that.
4 steps to crafting compelling case studies
So you’ve got a great case study that shows the impact of your work. But how can you turn it into a story that will really inspire people to support your organisation? Here’s my quick guide.
5 things to consider when naming a product
Naming a product takes more than a sparky brainstorm. As well as appealing to your audience, your name ideas will need to pass a few practical tests. Here’s my round up of what to consider.
need a big idea? Then ask a small question
"Creativity loves constraints.” I used to think this couldn’t be more wrong. Surely all the best ideas come from ditching the rules and just letting your imagination run free? Well, actually, no...
